VAIVA was founded in Vejle, Denmark in 2005. We started with a simple idea: to create beautiful, durable everyday jewellery that everyone can afford.
From a small 8 m² office, we have grown into a brand with over 500,000 customers worldwide. Our jewellery is made from gold-plated and rhodium-plated stainless steel, often adorned with CZ crystals, and all pieces are waterproof.
We stay true to the Danish tradition of clean minimalism and high quality. For us, jewellery is not just decoration — it should be part of your personal story.
In 2026 we relaunched VAIVA. The same promise still applies: affordable luxury that looks great and lasts in everyday life.
Thank you for being part of our journey.
— The VAIVA Team, Denmark 2026
